The Role of Audiovisual Media in Stimulating Investment in Professional Sports Clubs: A Field Study at the National Algerian Television Corporation - The Sports Section as a Model

Abstract

This study aims to outline the importance of the audio-visual media in their connection with investment in professional sport clubs. The sport has recently become one of very attractive fields of funds investment in local, regional and international levels. Such investment has impacts on economy and on sport activity itself. The field part of this study has shown that Algerian audio-visual media play primary role in encouraging decision makers to invest their surplus funds in professional sportive clubs. In the other hand, those media also investigate about obstacles towards decision making economic enterprises to invest money in sportive clubs. They constitute, thus, a sort of a Cross Path Detection System. To treat the problematic, the searcher has led a large discussion with a sample of journalists in charge of covering sports activities. It’s believed that audio-visual media are the most importance advertising support for funds investment in sport clubs.